How Retail Electricity Choice Works in Texas
In much of Texas, households pick who sells them power. Here is how the system is built and what to look at before choosing a plan.

Energy, markets and consumer choice
A journal of plain-language explainers on how power is produced, priced and delivered, written from a career spent in energy markets. The aim is simple: help households and businesses understand the system they depend on every day.
In much of Texas, households pick who sells them power. Here is how the system is built and what to look at before choosing a plan.
Heat, demand peaks and the cost of the last power plant called on all shape what electricity costs on the hottest days of the year.
Reliability is a minute-by-minute balancing job. A look at reserves, forecasting and the tools operators use when supply gets tight.
Natural gas, wind, solar, coal and nuclear each play a different part in powering Texas. A guide to what each resource does well.
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Occasional notes on energy markets and consumer choice. No spam.